Billings Office Tenant Market Summary

Subject property: 222 N 31st Street, Billings, MT 59101 Report date: June 24, 2026

Executive Summary

This package identifies qualified office tenant prospects for leasing outreach at 222 N 31st Street in downtown Billings. The N 31st Street corridor is part of the central business district office cluster anchored by First Interstate Center and Transwestern Plaza (401–404 N 31st St), with strong demand from legal, financial, healthcare administration, technology, and professional services firms seeking Class A/B downtown presence, parking, and walkable access to courts, banks, and government offices.

• Total qualified prospects: 141
• Prospects with decision-maker or leasing contact: 127 (90%)
• Prospects with publicly listed email: 3 (2%)
• Average leasing priority score: 77.6 / 100
• High-priority prospects (score ≥ 80): 38

Target Tenant Profile

Ideal tenants for 222 N 31st Street include:

• Professional services firms (law, accounting, consulting, insurance, wealth management)
• Regional and corporate back-office teams (10–75 employees; ~800–8,000 SF)
• Healthcare administration and specialty clinics needing downtown visibility
• Technology, cybersecurity, and marketing agencies outgrowing suburban flex space
• Nonprofits and associations seeking a credible downtown address near donors and partners

Market Segmentation

Leasing Priority Score Methodology

Scores (1–100) combine:

1. Industry fit — alignment with downtown N 31st professional office tenant mix
2. Space need — estimated SF vs. typical suites available in the corridor
3. Location signal — Billings metro firms not already optimally positioned downtown
4. Growth/expansion — sectors with hiring or relocation indicators
5. Outreach readiness — named decision-maker or facilities/leasing contact on file

Recommended Outreach Sequence

1. Tier 1 (score ≥ 85): Same-day personalized call + email to named contact
2. Tier 2 (score 70–84): Email introduction with floor-plan one-pager; follow up in 3 business days
3. Tier 3 (score < 70): Nurture list — include in quarterly market update mailer

Data Sources

• Billings Chamber of Commerce member directory
• Montana Chamber of Commerce business listings
• Company websites and public contact pages
• Yellowstone County / downtown Billings business registrations (public listings)
• Industry association directories (legal, CPA, engineering)

Every prospect in tenant-prospects.csv has a matching row in source-log.csv with source URL and retrieval timestamp.

Broker Handoff Notes

• Use Leasing Priority Score column to sort outreach in Excel.
• Filter Email column for non-blank rows for immediate digital outreach.
• Confirm suite availability and pricing with listing broker before quoting prospects.
• Re-verify contact details before mass outreach; public directories change frequently.