FICTIONAL PLANNING ARTIFACT. "Apogee Launch Co." is an invented company. Nothing here builds, tests, or flies a rocket. "To space" means a suborbital flight crossing the Kármán line (100 km); orbital flight is out of scope. All figures are planned targets, not measured results.
Apogee Launch Co. — 24-Month Plan to Space

Customer Request

← Back to case study Open the interactive plan ↗

Customer Request

"Build a rocket ship company from scratch. You have 5 employees, 200 million in
funding, and you have 24 months to deliver your first rocket from Earth to
space. Plan every single day for the first 24 months."

Interpretation

This is a planning request, not a request to build flight hardware. The deliverable is a complete, internally consistent, day-by-day program plan for a fictional company ("Apogee Launch Co.") operating under the stated constraints, delivered as a standalone interactive website plus a full proof package.

Constraint mapping

ConstraintPlan treatment
5 employees5 named full-time leads (E1–E5), augmented by disclosed contractors/vendors
$200M fundingAllocated budget + a 24-month cumulative-spend curve with ~$40M reserve
24 months730 program days, Day 1 = Jul 1, 2026
"Earth to space"Single-stage suborbital flight crossing the Kármán line (100 km)
"Plan every single day"A generated, browsable plan for all 730 days

Disclosed scope decision

"To space" is interpreted as crossing the Kármán line (100 km) on a suborbital trajectory. Orbital flight is out of scope at this budget and headcount and is called out as such throughout. The 24-month timeline is disclosed as the program's top risk, not as a guarantee.